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You may need help from experienced consultants. The Open Group is a vendor and technology-neutral consortium committed to delivering greater business efficiency by bringing together buyers and suppliers of information technology to lower the time, cost, and risks associated with integrating new technology across the enterprise. In the global e-commerce world of today, no single economic entity can achieve independence while still ensuring interoperability.

The assurance that products will interoperate with each other across differing systems and platforms is essential to the success of e-commerce and business workflow.

The Open Group, with its proven testing and certification program, is the international guarantor of interoperability in the new century. You just have to look back at the investment decisions that have been made in our or any organization. The value of a technical architecture is immeasurable, and the cost by comparison, I believe, is almost trivial. It is so significantly valuable to the organization that I cannot conceive in the modern age of any organization going forward without a technical architecture.

When you consider it, any business executive worth employing would tell you they have a business plan that is documented and represents the vision of where the business is going. Why should technology be exempt from that rigor? We need to have a very well considered technical strategy, and a technology governance process, and those two things need to be intrinsically linked to the business strategy.

They need to assist and influence the business strategy as much as they are influenced by it, and that really is the role of the technology architecture We see some very real business benefits to a technical architecture - and they are expressed not in thousands but millions of dollars - we will bring those savings to the bottom line, there is no doubt about it. Because of its open-systems pedigree, however, TOGAF promotes the development of architectures that ensure interoperability, scalability, and portability, all of which are key components in complex e-commerce projects. TOGAF prescribes architectures that are driven top-down from a business standpoint, not bottom-up from a technical point of view.

Applying TOGAF tools enables the production of an architecture that is specific to your organization and its business issues and needs. The resulting architecture becomes the strategic blueprint for implementing solutions.

Architecture Design Pdf

Several excellent technology planning methodologies are commercially available and in the public domain. One important characteristic of TOGAF is its full cognizance and support of the organization's business requirements and objectives - which are, in fact, some of the most critical inputs to the planning process. Adaptability is also a key component of TOGAF, making it possible to mold the framework to your organization's specific requirements. Finally, we maintain that the "business-facing" aspect of TOGAF renders it traceable, justifiable, and, ultimately, a value proposition that many organizations cannot ignore if they wish to adapt and thrive in the epoch of the Internet year.

After studying the TOGAF document, I decided we could use this as the basis for the Dairy Farm Technical Architecture, and it would cut out from the development process months and months of effort. Not only would it take time out, it would give us a clear path to follow assuring us the degree of success that otherwise would not have been the case. A combination of those three things, embodied in a concept which we called the Technical Architecture Program Group, really did an astonishing thing.

In a very short time, four months in fact, we produced what I think is really a world class statement of technology architecture. And I believe that if we had not used TOGAF as the basis and had not used the ADM, and had not the great fortune to meet up with The Open Group and their consultants, we would still have been pretty much at ground zero. One of these processes is for creating and evolving systems architectures. Our engineers particularly liked the practical approach of TOGAF's Architecture Development Methodology ADM in recognizing that architectures rarely start with a 'blank sheet of paper' and in providing a Building Block approach to defining solutions.

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Our customers are usually upgrading existing environments and often require retention of key subsystems or accommodation of enterprise choices of vendor products. We expected to use the process on large programs to facilitate business process reengineering or legacy system migration.

However, we find that the architecture process also has real value even when used in amended form on smaller activities. Because we rely on this external authoritative way of viewing the problem space we save ourselves the unproductive arguments that we would otherwise have about the best way to do what TOGAF has done for us. TOGAF was also used to aid in clarifying the line between architecture and design, which has been important to us as we have retained accountability for architecture but have contracted technical infrastructure design to our major outsource suppliers.

Our vendors were very prepared to accept TOGAF as the model even though they have their own proprietary architectural frameworks. This is again a testimony to both the power of the Open Group forum, and the quality of the framework itself. Use of the model is also working well from a business perspective as we now are taking more time to focus on business requirements before we select products for each of the TOGAF domains.

People are looking for a photographer or a filmmaker, they see my work together with the work of others, and if my service and portfolio suits their needs, they hire me. Usually people find me from word of mouth or by searching online. Word of mouth clients started coming more in the past year.

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This is the best way of marketing and the slowest to develop. It is organic in its core and the only way to develop it is the natural organic way: by offering a great service, giving more than people pay for, being a nice person, and networking with the right groups of people. Word of mouth marketing is like a fruit tree. You have to constantly take care of it so it yields its good fruits on time.

Networking is not just having dinner with potential clients. Sometimes it's working for free as a complementary service or working on projects for mutual benefits like photographing models for their and your portfolio. Potential clients are those clients who find your services expensive or not suiting their needs. Be a nice person and give them options or recommend another artist.

That's networking too. Finding you online is a whole new universe. I don't like to be forced to comply with certain online rules in order to have my website easily reachable. Although I have to, I try to keep these at minimum. Being an SEO slave is not an option for me unless I have a team who does that for me.

What I understood is I have to have a website that is easy and quick to navigate. People need to see my work and my contacts as quick as possible. That's why I put all these on my home page. I don't get caught up so much with font types, website visual effects, or the "best profile picture. That's it. The search engines need to see your website's title and description.

Other than that I write articles in my blog. It is my favorite way of telling people more about my personality and my work. It feels old school which I love and only those who care about my work read it. I've got clients because of the content on my blog.

In the beginning it feels like I'm the only one who reads it but it pays off with the years. Yes, years. Having a blog that contains honest articles which link to your website is a great way to keep yourself closer to the first pages of a search. People love to see what happens behind the scenes and the details of how you work. There are lots of online publications that allow guest posts or opportunities for self-promotion for artists like you and me. I've been published several times by online blogs after I've shared results and details about interesting projects of mine.

I've got my suggestions rejected many times too.

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The Practical Handbook of Library Architecture: Creating Building Spaces that Work

This is something I invest in because I'm located in a small market. In the U. That's why people in the bigger markets should focus more on their blogs and social networks. More particularly the titles of the blog postings or videos have to be smart so that they are displayed in searches by potential clients.


  1. Jesus in Trinitarian Perspective!
  2. Dead Babies?
  3. Movie Star Money (A Sacha Sanchez Mystery Book 1).
  4. Love to Change? then Change to Love.
  5. Self Inflicted?
  6. Homicide 101 (The Dugan Chronicles).

There are online keyword tools that could help you with suggestions. If you photograph interesting sports projects you have to share the details in your blog and social networks keeping the titles, keywords, and content well suited for related searches of other sports-based potential clients. The web-based social hubs are one of the most common ways to market one's work. Marketing is useless if there are no people. That's why most artists try to market themselves in social networks that are full of users who can get engaged with their work.

As I mentioned, I won't focus on running ads in social networks as I don't find them relevant to my type of work although I've tried that without success. I'd rather talk about organic reach. You've probably heard that successful photographers or filmmakers should have a huge crowd of followers. Another statement is that numbers on your social network accounts need to be big in order to look successful. It's also being said that small numbers will drive clients back.

Have you seen great artists, whether they are photographers, painters, musicians, designers, or filmmakers, but having just a handful of followers? I've seen many.

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What's your first thought when you see the low number? Is it "for sure this is a bad artist," or "what an underrated artist"? What kind of client is that who turns away a great artist for having a small number of followers? You need clients to run a business, not fans. Eventually from mouth to mouth an actual client will be reached. The truth is social networks are not so real as real life, because most of the time people don't know each other.

SEO works by increasing your ranking in search engines for relevant keywords relating to your business. That means when someone types in a keyword into Google, your website will show up as one of the top resources. These three techniques work in tandem to bring you leads and convert those leads into customers. The SEO part of the equation brings relevant visitors to your site, your content keeps them sticking around, and your email marketing pushes them further towards the sale.

Feeling inspired? Feel free to download our free Social Media Starter Kit for Professionals where we share tips and best practices for helping you taking your social media and lead generation strategy to the next level! From legacy Fortune institutions to inventive start-ups, Ryan brings extensive experience with a wide range of B2B clients. Use Smarp to connect employees with relevant content.